Alstera is your official point of contact in the European Union. We provide an EU address for labels and product pages, maintain your technical documentation, liaise with market surveillance authorities, and support conformity under CE and GPSR (EU 2023/988).
Alstera — your responsible party in the EU
When goods manufactured outside the EU are placed on the EU market, a responsible economic operator in the EU must be in the supply chain — a manufacturer with EU presence, an importer, or an EU Authorised Representative (AR). Alstera assumes the AR role so your sales continue smoothly and communications with authorities are handled correctly.
What we do in practice EU address for labels, packaging and online product pages. Under GPSR, contact details must also be shown for distance sales. Documentation administration: technical file, EU Declarations of Conformity, version control and readiness to furnish documents on request. For most product regimes records are retained for 10 years after the product is placed on the market. Official communication: timely responses to competent authorities; coordination of incident/recall actions under GPSR, including prompt reporting via the Safety Business Gateway. Consumer-facing correctness: instructions and warnings in the language of the market, product identification and traceability.
Does this apply to your product? Professional guidance
Applicability. If the manufacturer is outside the EU and the product is sold in EU Member States, the supply chain must include a responsible party in the EU (manufacturer with EU presence / importer / EU AR). This covers products with CE marking as well as consumer products under GPSR, regardless of channel (retail, distribution, marketplaces). Quick indicators (function → legislation): Mains or battery power → LVD + EMC Wireless interfaces (Wi-Fi / Bluetooth / NB-IoT, etc.) → RED (+ LVD/EMC as applicable) Intended for children’s play → Toys User protective function → PPE Construction product / permanent building element → CPR If there is no sectoral CE act but the product is a consumer item, GPSR applies: safety duties, instructions in the local language, traceability and the presence of an EU contact. Displaying the responsible party. The name and postal address in the EU must appear on the product/packaging and be duplicated on the online product page (adding an email/phone is recommended).
Roles in the supply chain — at a glance
Manufacturer — conformity assessment, technical file, Declarations of Conformity. Importer — places the product on the EU market, verifies documents and labelling, places importer details. EU Authorised Representative (AR) — official EU contact for the manufacturer: holds the file, communicates with authorities, supports GPSR processes. EU fulfilment service provider — may be deemed an economic operator where no manufacturer/importer/AR is established in the EU.
What you get with Alstera:
EU address for labels & product pages
standardised wording ready to use
Completeness check of documentation
DoC, conformity assessment route, instructions/warnings in market language
Technical file retention (10+ years)
secure archive with controlled access for authorities
Official responses to regulators
timely communications and inspection support
GPSR support
complaint/incident logging and coordination of corrective actions and recalls
Orientation in requirements & EN standards
clear list of applicable acts and harmonised standards for your category
Why Alstera stands out
Proactive online compliance under GPSR (product page content, warnings, mandatory particulars). Evidence-based archive policy and audit trail for document changes. Response SLAs aligned to authority deadlines. Professional multilingual localisation of instructions and labels. Ready-to-run incident/recall procedures with defined escalation paths.
How we work
Diagnostics — product list and baseline materials; concise gap list. AR mandate — agreement and file set-up. Labelling — EU address/contact wording for labels, packaging and online product pages. Retention & communication — technical file available; responses to authority requests within statutory deadlines. GPSR operations — complaints/incident handling; support for corrective actions and recalls where needed.
What we need from you
-Model/SKU list and label artwork or photos; – Available DoCs, technical file (description, specifications, risk assessment, test reports), instructions; – EU countries of sale and channels (retail/online/marketplaces); – Contact person for quality/regulatory matters.
Fees
Quoted individually — based on the number of product families, risk level, documentation volume and expected operational support. After a short brief we provide a proposal with scope and timelines. Billing model: onboarding + annual AR representation.
We’re here when it matters:
In critical situations, calm and precise actions are essential. We handle documentation carefully, respond to authorities within statutory deadlines and flag only those regulatory changes that materially affect your product and sales.
Can an importer replace the EU Authorised Representative?
Yes — if the importer assumes the full set of obligations of the responsible EU operator: document and labelling checks, retention of declarations, communication with authorities and provision of materials on request. In practice, many brands keep importers focused on logistics and sales while Alstera fulfils the AR role.
How long must documents be retained (technical file, declarations)?
As a general rule for most regimes, 10 years from the date the product is placed on the market. This covers the technical documentation, EU Declarations of Conformity and records related to safety. Specific acts may set different periods — we advise per product category.
Is an EU AR needed for products without a CE mark?
Yes. For consumer products without a sector-specific CE framework, GPSR applies: safety duties, instructions in the language of sale, traceability and an EU contact on the product/packaging and on the online product page.
What must appear on the online product page?
Model identification, mandatory warnings and instructions, and details of the manufacturer and/or the responsible EU contact (name and postal address in the EU; email/phone recommended). Distance sales are treated the same as offline for core information.
What exactly does Alstera do as EU Authorised Representative?
We provide the EU address for labels and product pages, hold the technical file and declarations, handle official correspondence with authorities, support GPSR processes (complaints, incident logging, recalls) and coordinate corrective measures across the supply chain.
How long does onboarding take?
It depends on the readiness of your documentation and labelling. After the initial diagnostic we share a short gap list and agree realistic timelines aligned to regulatory response windows.
Where should the responsible party’s contact details be shown?
On the product/packaging and on the online product page. Minimum: name and postal address in the EU. Where feasible we add an email or phone number to enable prompt official contact.
Does the AR carry out testing or factory audits?
No. The AR administers documentation and official communications; testing and audits are performed by the manufacturer and accredited laboratories/Notified Bodies. We help map the relevant standards and structure of the file.
EU Export Infrastructure
Click here to change this text. Lorem ipsum dolor sit amet, consectetur
Confidential EU AR advisory that protects sales and reputation
Click here to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Info Box
EU AR Advisory by Alstera gives brand owners and leadership teams a dependable partner: a dedicated AR team, a governed archive for 10+ years, GPSR-ready online presence, response SLAs for authorities and proven incident/recall playbooks. We document every step and keep your product within the EU regulatory perimeter.
Щоб забезпечити оптимальний досвід користування, ми застосовуємо технології, зокрема cookie, які дають змогу зберігати та/або отримувати інформацію з вашого пристрою. Надання згоди на їх використання дозволяє нам обробляти дані — наприклад, історію переглядів чи унікальні ідентифікатори. Відмова від згоди або її відкликання може обмежити роботу окремих функцій і сервісів сайту.
Функціональні
Always active
Технічне зберігання або доступ є строго необхідними з єдиною законною метою — забезпечити можливість користування конкретною послугою, яку явно запитав абонент чи користувач, або для виключного здійснення передання повідомлення через мережу електронного звʼязку.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Статистичні
The technical storage or access that is used exclusively for statistical purposes.Технічне зберігання або доступ, що використовується виключно для анонімної статистики. Без судової вимоги, добровільної згоди вашого провайдера чи додаткових даних від третіх осіб інформацію, зібрану або отриману з цією метою, зазвичай неможливо використати для вашої ідентифікації.
Маркетингові
Технічне зберігання або доступ потрібні для створення профілів користувачів з метою надсилання рекламних повідомлень чи відстеження їхньої активності на цьому та інших веб-сайтах для аналогічних маркетингових цілей.
